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CUSTOMER FOCUS AND IDEATION

Design Thinking

Design Thinking is a movement that has surged to prominence because it allows teams to research and design solutions that are customer-centric in nature by focusing on needs, expectations, and emotional insights. Rather than aiming at the creation of a perfect solution based on a list of requirements, Design Thinking offers an iterative cycle of ideation and validation, whose goal is to design solutions that meet the customer’s needs. It works best in the white space of product innovation where a clear solution is not available, and sometimes the customer problem may not be fully defined.

“Design thinking is a method for practical, creative resolution of problems and creation of solutions. It is a form of solution-based, or solution-focused thinking with the intent of producing a constructive future result. By considering both present and future conditions and parameters of the problem, several alternative solutions may be explored.” - Wikipedia

Design Thinking offers multiple opportunities to validate ideas and solutions with customers, and correct the path if necessary. From this point of view, Design Thinking is complementary to Agile.

Course length: 2 to 4 days
Location: Delivered on premise at your office, or at a convenient third-party facility.
Class size: 10-35 participants

LEARNING OBJECTIVES

  • Design Thinking principles
  • Empathy interviews and observations
  • Problem statement definition
  • Solution ideation
  • Prototype building
  • Testing and validation

This class can be designed for a cross-functional team and applied to a real-life problem. Taught over the course of multiple days - between 2 and 4 - the class takes participants through a hands-on learning experience where they apply Design Thinking principles and design a solution to the problem.

We have applied Design Thinking to solve real problems and design innovative products, we have taught other teams how to do the same, and we have used Design Thinking as the background activity in team-building events and exercises. The choice is yours, and depends on your needs.

Ready to find out more?

Drop us a line today for a free quote!